5 Star Reviews of The Book
For our book, co-author Doug Bate and I interviewed many senior executives about the future. We were surprised that few were thinking about it beyond the near-term. We found the territory between today’s business and the realization of their vision to be empty space. There was nothing there. No language, no practice, no tracking of trends or scouting for new opportunities. We saw this as an important opportunity to fill in that space between today’s business model and the articulated vision.
With Strategy Innovation you will create a portfolio of new business opportunities, remain flexible and orient your company for the future, change the rules of how customers receive value, and develop a business model that delivers that value better than anyone else.