Strategy Innovation Is About Creating A Preferred Future!

At the highest level, there are two and only two accountabilities of senior leadership:

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1. Sustaining the Fortress – Orchestrating near term operational excellence and results in a way that the organization meets or exceeds quarterly goals.


2. Creating the Future – Providing the clear and loud mandate for innovative growth for the long term and equipping the organization with a methodology for identifying and monetizing new opportunities.

Senior leadership must do both!

The skill sets are different.

Strategy Innovation is a bold leap into a new future. It is a rallying cry for growth, a clarion call to lead others into the future, to achieve new levels of performance and success.