Strategy Innovation Group, LLC


Grassroots-inspired Accelerated Growth programs

Blending strategy innovation with advanced technology to accelerate an organization’s growth more cost-effectively.


“As hospitality guru Danny Meyer says, it is imperative to deliver not only a high-quality product, but also “enlightened hospitality” – an outstanding customer experience with that product. But how can this dual goal be achieved in profitable ways that consistently meet the demands of a highly competitive industry?”

Teresa Amabile, Harvard Business School

The Strategy Innovation Group’s solution for fostering “enlightened hospitality” is Inspired Engagement PLUS™, a grassroots-inspired innovation program. This proprietary methodology for generating and monetizing innovative growth from the bottom up is based on the process outlined in our book, The Power of Strategy Innovation and four years of work with Dick Marriott and over 100 Host Hotels & Resorts properties (Marriotts, Ritz-Carltons, Hyatts, and more.)

Inspired Engagement PLUS™ elevates the hotel experience for both guests and employees. Hotel staff are equipped and engaged in new ways to create and deliver new value for guests and for the hotel. This results in improved guest experience scores, increased social media scores, greater guest and employee loyalty and accelerated RevPar growth. Sample results:

  • Host Hotels realized an incremental $24 million in revenue at a 48% profit margin in year one (with $37 million more forecasted for the following year).

  • Swissôtel Chicago generated an increase of $4.2 million in food and beverage revenue in one year.

With Inspired Engagement PLUS™, employees support what they help to create, AND guests buy what they help to create, generating new growth, vitality and loyalty for the hotel.

1+1=3 when you blend a proven methodology for growth with a game-changing technology to create an unparalleled advantage.
— Strategy Innovation Group

Inspired Engagement PLUS™

A highly engaging, interactive program that confronts your growth challenges head on. This program includes a one-day immersive workshop that uses a strategy innovation framework which combines critical thinking, foresight thinking and insights, developed into action plans and future forecasts, (what we call, FutureBack Strategy). We start by asking:

  • Where will you and your team be in three to five years?

  • Do you have “project teams” or “innovation teams” to inspire growth?

  • Do you harvest “grassroots” growth opportunities?

  • Do you have more growth opportunities than you can monetize?  Why not?

  • Employees stay where they help to create. Do you want to learn why?

Accelerated Growth Programs Starting:

Boston, MA | May 2019

Washington, DC | June 2019

New York, NY | September 2019



Name *
Property's Number of Rooms
If applicable, please provide your hotel's number of rooms so we can confirm fees accordingly.

Why Attend

  • Want innovative growth? Learn what Dick Marriott did.

  • Want to monetize new revenue streams in 6 weeks or less? Learn how.

  • Are you combating a “culture of busy” AND monetizing innovative growth?

  • The “Future” is happening all around you. How are you monetizing it?

  • Do you ever have your team call time-out for a “future focus”? Learn why.

  • How eager is your staff to come to work every day? Try inspired engagement.


What's Involved and Included?

Registration for our next program is open. Please pre-register if you are interested. Your place and your team of up to 8 people, along with the one-day workshop can be secured for $5,000. (Limited seating available.) The fee includes:

To make sure that all participants get maximum value, your registration form will be evaluated by the program director to ensure that the program is aligned with your objectives and profile. We will send your acceptance confirmation and invoice details once the registration process is complete.

For more information please contact Marta Reis.

We need to apply creativity and innovation across more areas of the business and not just customer service and satisfaction, such as how to engage the workforce, increase revenue and grow profitability.
— General Manager, Marriott International

Our Formula For Inspired Engagement PLUS™:

Insightful, instant analytics enables targeted innovation that inspires accelerated growth.

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