When Long-Term Planning, Identify Your Strategic Frontier for Growth
Why grow your organization? If we don’t grow, our capabilities for growth atrophy. If we atrophy too much, we die. Transformation pioneer George Land was more succinct, “grow or die”. So, once we agree that long-term planning for growth is an imperative, the next, most urgent question is where? What space should we explore that is the most attractive for identifying new business innovation opportunities? We call this space a Strategic Frontier. Every organization has one. The Strategic Frontier might be a technology, a new market, a new geography, a new alliance, a new delivery model or a new unexplored space for value creation. The opportunities discovered on a Strategic Frontier might fall on a continuum from incremental to breakthrough or be described as “disruptive innovation” or “blue ocean strategy”, but they will not be discovered if the Strategic Frontier is not identified and explored. (See examples below.)
What is your Strategic Frontier for growth?
We’d like to hear about your Strategic Frontier. If you have any questions, please feel free to connect with us at firstname.lastname@example.org
Examples of Strategic Frontiers:
3M "SMART MATERIALS"
MAYO CLINIC "TELEMEDICINE"
GOOGLE "DRIVERLESS CARS"